Honda Koi

A New Standard for Automotive Dealership Websites

The Honda Koi project was developed to deliver a modern and functional website, showcasing the services and products of the Honda dealership in Ribeirão Preto. The platform was designed with a focus on usability, performance, and integration with internal systems, meeting client needs while enhancing the user experience.

Key Features

• Vehicle Catalog: A complete and up-to-date catalog with filters for easy searching by model and features.
• Service Page: Showcasing maintenance, repair, and parts services, with a spotlight on seasonal promotions.
• Admin Dashboard: Enables the Honda Koi team to manage banners, offers, and contact information.
• CRM Integration: Allows tracking leads and improving customer service.
• Responsive Design: Fully adapted interface for both mobile and desktop devices.

Technologies Used

• Framework: Next.js, leveraging server-side rendering for SEO optimization and fast loading times.
• UI Libraries: Styled Components for dynamic and modular styling.
• Language: TypeScript, ensuring safety and productivity during development.
• Backend: Node.js to manage APIs and integrate with the dealership’s internal systems.
• Styling: CSS for fine-tuning and customizing the brand’s visual identity.

Challenges and Solutions

1. Integration with Internal Systems
   The biggest challenge was integrating the site with the dealership’s CRM and inventory management systems. We addressed this by implementing custom APIs in the backend using Node.js, ensuring efficient data synchronization.

2. Performance Optimization
   To handle the large number of images in the catalog, we utilized Next.js native optimizations, including lazy loading for images and static page generation for the most accessed models.

3. Design and Usability
   Creating an interface aligned with Honda’s visual identity was crucial. Using Styled Components allowed us to apply consistent and personalized themes across the application.

Results

• Increased Conversions: The new website generated a 20% increase in lead conversions compared to the previous version.
• Improved Performance: Achieved a 40% reduction in page load times, providing a smoother user experience.
• Higher Engagement: Visits to the vehicle catalog increased by 35%, reflecting enhanced navigability and usability.

Lessons Learned

The Honda Koi project highlighted the importance of efficient integration between frontend and backend, as well as the value of a scalable architecture. This project also deepened our expertise in Next.js and TypeScript, solidifying modern development practices for the automotive industry.