Grupo Cedro

Digital Platform for Beauty and Aesthetics

This project aimed to strengthen the online presence of Grupo Cedro, a major player in the beauty and aesthetics market with over 30 stores in Ribeirão Preto and surrounding areas. The platform is designed to highlight the company’s renowned brands, such as O Boticário, Eudora, Quem Disse, Berenice?, and UOI, while providing valuable content through an integrated blog.

Key Features

• Institutional Pages: Showcasing the company’s values, mission, and store network.
• Blog for Beauty Tips: Featuring curated content to engage users and boost SEO.
• Multi-Brand Representation: A modern design emphasizing the distinct identity of each brand under the Grupo Cedro umbrella.
• Administrative Panel: Streamlining the management of blog posts, promotional content, and store information updates.
• Responsive Design: Optimized for both desktop and mobile to meet the expectations of beauty enthusiasts on the go.

Challenges and Solutions

1. Highlighting Multiple Brands
   Designing a cohesive interface that allows each brand to retain its identity while adhering to Grupo Cedro’s overall aesthetic. This was achieved by leveraging Inertia.js and React for dynamic and reusable components.

2. Seamless Content Management
   Implementing a user-friendly admin panel using Laravel and MySQL, empowering the marketing team to independently manage content without technical support.

3. Performance Optimization
   With an emphasis on high performance, we utilized Node.js to compile and serve assets efficiently, ensuring fast page loads and a smooth user experience.

Technologies Used

• Frontend: React.js and TypeScript for dynamic and interactive interfaces.
• Backend: Laravel (PHP) for robust and secure server-side logic.
• Database: MySQL for reliable data management.
• Integration Framework: Inertia.js for seamless transitions between frontend and backend.

Results

• Enhanced User Engagement: Blog interaction increased by 35%, reflecting the relevance of the content strategy.
• Streamlined Content Updates: Administrative tasks were reduced by 40%, enabling the team to focus on customer engagement.
• Organic Traffic Growth: A 25% boost in search engine visibility, attracting new visitors and reinforcing the company’s digital presence.

Lessons Learned

This project highlighted the importance of flexibility when working with multi-brand platforms, where a balance between consistency and individuality is crucial. It also reinforced the value of responsive design and a well-structured content strategy to cater to the dynamic beauty industry.